Closed Captions: No Longer “Just an Option”

In the video-centric world we live in today, closed captioning is no longer “just an option,” if you’re aiming for credibility, professionalism, and credibility. 

 

Closed captioning is a cornerstone in accessible media and helping bring content to hard of hearing audiences. And no, it’s not just about transcribing dialogue into text, but also music, sound effects, and facial expressions — little nuances that make a video come alive.

 

It’s also where Cinepros got its start. In 2012, our founder, Elliot Roberts, started his own company after helping develop closed captioning software for Computer Prompting and Captioning Co., then already an industry leader. 

 

Closed captioning is the core of Cinepros.

 

More importantly, we create high-quality closed captions led by our expert team, supported by AI, for quality and efficiency. This ensures your work is translated meaningfully in captions and follows ADA standards. 

 

That’s what you can count on with closed captioning by Cinepros: quality and efficiency, led by experts in the field.

 

We format captions for broadcast, cinema, streaming, and digital video.

 

How Does Closed Captioning Work?

The core of closed captioning is transcribing a video into text. But the real magic happens after: when captioners add details that truly elevate the experience. When sound effects and music are described. Or not. Because sometimes, the best captions also know when to hold back. Every captioning project is unique, and our captions let your work shine.

 

1. Transcription: Transcribing video into text is the first step in any captioning project. AI generates the first draft, which is then checked and edited by a human captioner.

2. Timing: The captions are then timed to follow the video (especially important when there are multiple speakers involved.)

3. Editing: This is where the magic happens! Our captioners do another run through of the captions and add extra details like music and sound effects and facial expression descriptions, if necessary. 

4. Copy editing: The captions go through a final round of copyedits by a professional editor.

5. Formatting: Finally, the captions are formatted using a professional software into the appropriate caption format. SRTs are most common for digital videos and films, as well as VTT. Broadcast captions typically require SCC, white streaming services can range from MacCaption to XML.